Why the BID
The Dupont Circle neighborhood has long enjoyed it’s reputation as a distinctive, upscale yet edgy, neighborhood, home to galleries, boutiques, non profits and progressive causes. It is a reputation that many of us are proud of and find desirable to keep while the city continues to grow and evolve in the coming years. One of the most effective means to accomplish such a goal is through a Business Improvement District. Through this cooperative effort we will strive to keep our identity while fostering new growth and development through a multitude of means and collaborative initiatives.
The BID will provide a range of management services that will focus on branding, visibility, and public space maintenance, all in an effort to grow sales, increase visitation and property values, and raise interest for potential businesses and organizations. These goals can be broken down into 3 operatives: Place Branding, Placemaking, and Place Management.
Through branding, marketing, PR, and community partnerships a key function of the BID will be to increase traffic and awareness of Dupont Circle businesses, events, and organizations.
The BID will work with property owners to enhance the aesthetics and welcoming atmosphere of Dupont Circle through a comprehensive beautification program.
In furtherance of the BID’s other goals, staff will be hired to ensure that the area is thoroughly maintained and kept clean, safe, and welcoming.